Advisory Board Member
Alan Beal is an Operating Partner at Liquid Brands LLC and serves as Chairman and Chief Executive Officer of Armed Forces Brewing Company. With more than 35 years of executive leadership experience in the food and beverage industry, he has built a career in consumer brand development, beverage commercialization, national distribution, sales, marketing, and strategic business growth.
Raised in a military family with multiple generations of service, Alan grew up immersed in the military community and developed a lifelong appreciation for the sacrifices made by America's service members and their families. That foundation has shaped both his career and his unwavering commitment to supporting veterans, active-duty military personnel, first responders, and their families.
Throughout his career, Alan has led national brand launches, built strategic partnerships, and developed extensive relationships across the beverage industry, retail, media, sports, and military communities. He has helped launch emerging brands, raise investment capital, and grow organizations through innovation and strategic leadership.
Beyond business, Alan has dedicated years to advocating for the military community. Leveraging his public platform, industry relationships, and marketing expertise, he has helped raise awareness and support for issues including veteran PTSD, traumatic brain injury, suicide prevention, homelessness, VA healthcare, active-duty military family food insecurity, and military housing conditions. He has also supported numerous veteran and first responder organizations through fundraising, strategic partnerships, and community outreach.
Alan is honored to serve on the 22ZERO Advisory Board, where he is committed to advancing the organization's mission of improving the lives of veterans, first responders, and their families through education, advocacy, and access to life-changing resources.